Luka Agency specialises in brand identity, strategy and storytelling. Founded on the belief that brands can be stewards for positive change, Luka helps purpose-led pioneers at the leading edge of social impact, technology and innovation tell their story and amplify their impact.

Damien Attenborough & Kevin Tran
Founders of Luka Agency

Origin Story
"How can we use our skills to do more good?"

Kevin asked Damien this in 2017, and it became the question that launched Luka Agency.

They'd met four years earlier at Ragged Edge in London — instant BFFs, learning their craft on global luxury brands, and bonding over a mutual silly streak, Boiler Room sets and a daily hunt for the best lunch in Covent Garden. It was their work-hard, play-hard era: late nights at the office, early mornings at the club.

A few years on, they were on opposite sides of the world, comparing notes on burnout. Between them, they'd poured late nights into work for fossil fuels, gambling, sugary drinks, alcohol and big pharma — high-profile commercial briefs, but not where they wanted to direct their creative energy. They wanted something different.

What if they brought the best of big agencies — creative firepower, strategic thinking, crafted design, beautiful storytelling, cultural smarts — to social entrepreneurs, changemakers, inventors and activists? Not just avoiding harm, but backing the people they wanted to see win.

That was the plan: champion the change they wanted to see in the world.

Christmas at our first studio space
Joynton Avenue Creative Centre, Sydney

Damien Attenborough
Strategy, Storytelling

Kevin Tran
Creative Direction, Strategy

Rekha Dhanaram
Brand Design, Illustration

Second studio space
Surry Hills, Sydney

Journey & Legacy
After seven years, Kevin and Damien decided to close the special chapter that was Luka Agency.

There's a lot to say about the journey, but the biggest takeaway is simple: they finally knew what it felt like to fully believe in a company's mission, working alongside people they genuinely wanted to win.

That meant a wide and unlikely mix of projects: reducing reliance on single-use plastic bottles, campaigning for gender equality, preventing youth homelessness in London, empowering workers with digital skills, reinventing LiDAR for self-driving vehicles, launching the world's first sex toy for people with limited mobility, building hubs for innovation and startup communities, and staging a deep tech festival showcasing Australia's most visionary science.

None of it happened alone. Luka was shaped by the founders and organisations who trusted them to amplify their stories, the creatives and freelancers who contributed their skills and energy, and the advocates who offered guidance along the way.

Looking back, it's the fulfilment of what they set out to do when Kevin first asked that question: to help people they believed in, do work that mattered, and build something they were proud of.

Luka team retreat
Kangaroo Valley, 2022

Case Studies

Innovation Bay

Connecting the Australian startup community

Innovation Bay is where founders, venture capitalists and investors converge to share ideas, opportunities and experience. More than an event series, it serves as a trusted community that bridges diverse circles of the startup ecosystem, creating the conditions for collaboration, growth and connection.

By fostering meaningful connections and collective knowledge, Innovation Bay helps entrepreneurs navigate challenges, access capital and accelerate innovation.

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Settle

Preventing homelessness for young people

Settle is a London-based charity taking a preventative approach to homelessness, supporting care leavers through the critical transition of moving into their first home after leaving the care system.

Through intensive one-on-one coaching in wellbeing, financial literacy and employment, Settle equips young adults with the skills, knowledge and confidence to navigate independence. By intervening early, they help reduce the cycle of homelessness and create a pathway for young people to build stable, fulfilling lives.

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Cicada Innovations

Developing technologies that can change the world

Cicada Innovations is one of the world's leading deep tech incubators, working at the frontier of science and entrepreneurship. It is renowned for nurturing startups focused on solving society's most pressing challenges, from global food security and climate change to medical breakthroughs and space exploration.

By supporting ventures in synthetic biology, advanced materials and robotics, Cicada provides the commercial expertise and infrastructure to turn cutting-edge research into scalable technologies with global impact.

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Cicada x Tech23

Showcasing Australia’s most revolutionary science

Over two decades, Tech23 became a flagship festival for science and engineering-led innovation, spotlighting breakthroughs with the potential to transform industries and society. From enzymes that break down plastic waste to aircraft powered by clean emissions, the ideas presented showcased the possibilities of deep tech.

In 2023, Cicada Innovations became custodians of the series, reimagining it as Cicada x Tech23. The event now showcases 23 of Australia's most ambitious startups each year, celebrating pioneering talent and advancing the nation's role in solving global challenges.

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Arc Suncare

Providing a safe and natural alternative to sunscreen

Arc Suncare is a 100% natural, mineral-based sunscreen designed to be safe for people and the planet. Using a patented clear zinc oxide formula, it delivers broad-spectrum UV protection with a lightweight, transparent finish, avoiding the harsh chemicals and microplastics found in many traditional sunscreens.

With a focus on everyday use and outdoor adventures, Arc Suncare combines affordability, effectiveness and eco-consciousness, offering a trusted choice for protection from the city streets to the seaside.

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Handi

Breaking sexual stigma for people with disabilities

Handi is a startup dedicated to challenging stigma and rethinking the design of sexual wellness products. Sparked by the insight that millions of people with disabilities cannot masturbate due to limited hand function, the team partnered with industrial designers and biomedical engineers to develop the world's first sex toy for people with physical limitations.

Beyond the product, Handi's mission is to normalise conversations around sex and disability, promoting inclusivity, independence and empowerment in an often-overlooked space.